Type
Spec Commercial
Year
2025
Role
Whole Production
My main idea was based on creating a story-driven spec commercial of a painter in her own artistic space, the main subject being the shoes. Instead of focusing on the final piece that the model created, I chose to focus on the beauty of the shoes themselves. I was primarily inspired by the creative ideology surrounding the Converse brand. To me, Converse are not just shoes, but an empowering tool that forces you to paint with your imagination.
Approach
Throughout the film, I chose to use one location with a single character to minimize the production cost and force myself to think outside of the box. My lighting setup was simple but effective. I utilized one 100w light with a softbox, combined with a negative film and a few small tube lights to create the creative environment.
Mykyta Kryvyi